Founded in 1996 by Gal Fridman, a fashion photographer and graduate of the Photography Department at Bezalel Academy of Arts and Design, Design & Shoot was among the early companies to integrate digital image processing into professional photography and visual communication, at a time when Photoshop was still in its infancy. The company later became part of ZAG Industries and subsequently Stanley Black & Decker, evolving from a creative photography and branding studio into a company specializing in international branding, commercialization, strategic consulting and business development. Today, Design & Shoot focuses on business strategy, go-to-market development, commercialization, strategic positioning and fundraising, helping companies transform ideas, products and technologies into scalable businesses and international market opportunities.

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Strategy · Branding · Go-to-Market · Commercialization · Fundraising